The Indigenous Cinema Alliance (ICA), formerly known as the NATIVe Indigenous Cinema Stand, has been officially partnered with the European Film Market (EFM) in Berlin since 2015. This market stand showcases market-ready feature films by Indigenous artists from around the world. Managed by imagineNATIVE, ICA represents international partners including film festivals, film commissions, and film institutes.

Since 2018, the ICA Fellows Programme has been a key component of the stand, bringing a roster of international Indigenous producers to the market. This professional development opportunity allows Indigenous producers to attend the EFM with a market-ready feature film project. The programme is a unique fellowship that promotes Indigenous feature film projects through the ICA Stand and offers curated activities to maximise their EFM experience. The ICA Fellows Programme assembles a select group of Indigenous producers from the Stand Partners’ regions, providing them with specialised training, meetings, networking events, panels, and social activities to enhance their EFM and Berlinale experience.

In 2024, ICA updated its stand strategy to include serving as a world sales agent, focusing on promoting and selling Indigenous films.